Franchise Training Program: What Should I Expect?

A franchise training program should give you the confidence you need to start your business with success. Here's what to know.

While 42% of Americans have considered starting a business, financial constraints and fear often prevent people from achieving their entrepreneurial dream. Franchising’s proven brands and extensive training can give people the confidence to pursue their dreams. People turn to franchising because they want to be the boss or are unhappy with corporate America, according to Guidant Financial.

Franchise training is designed to equip both first-time franchise owners and industry experts with the tools, knowledge, and confidence they need to launch and run a business. Understanding what to expect from a training program can help ensure you’re partnering with a brand that can help you achieve your financial and lifestyle goals.

Training Program Basics

The goal of a franchise training program is to provide a holistic view of running the business within the framework of the brand’s proven model. Most franchisors do not require their local owners to have experience in the industry. They rely on their training program to give them the tools and resources they need to get started. When you’re researching brands, be sure to ask specific questions about the training program to gauge its effectiveness. Prepare a list of questions to ask a franchisor. Inquire about the duration of the training, the experience and qualifications of the trainers, and the type of ongoing support provided after the initial training period.

A training program is an investment in your future. While some franchisors include the training program cost within the initial franchise fee, others may charge separately for it.

Here are the key components a training program needs to achieve results:

1. Orientation: It should provide an overview of the franchise’s history, vision, values, and culture. The franchise should outline the responsibilities, expectations, and the path to success within its system.
2. Operational training: As part of the training program, you’ll get training on day-to-day operations, including opening and closing procedures, customer service protocols, and inventory management. It will provide in-depth knowledge of the products or services offered, including features, benefits, and customization options. Operational training should cover standards for quality and compliance with brand guidelines.
3. Sales and customer service: The program should teach effective sales strategies, upselling, and cross-selling techniques. And highlight the importance of exceptional customer service, handling complaints, and building customer loyalty.
4. Financial management: You should receive guidance on managing finances, including bookkeeping, financial reporting, and understanding key financial metrics. You’ll also learn strategies for effective budgeting, cost control, and maximizing profitability.
5. Marketing and advertising: Details on the franchise's marketing strategy, brand positioning, and adherence to brand guidelines in all marketing efforts will be reviewed. You’ll also learn how to execute local marketing campaigns and leverage social media to enhance business visibility and attract customers.
6. Human resources and staff management: Training on guidelines for recruiting, hiring, and training employees, including creating a positive work environment and staff retention strategies. New franchise owners need to understand employment laws, health and safety regulations, and any industry-specific compliance requirements.
7. Technology training: Training on the use of proprietary software, point of sale (POS) systems, and any technology tools essential for business operations. Guidance on managing the franchise's online presence, including the website, online ordering systems, and review platforms.
8. Ongoing support: Information on ongoing training opportunities, workshops, and conferences to stay updated with industry trends and best practices. Opportunities for mentorship with successful franchisees and networking within the franchise community.
9. Evaluation and feedback: You should also cover the procedures for evaluating franchisee performance, setting goals, and benchmarks for success.
    

The Premium Service Brands Advantage

Premium Service Brands (PSB) sets itself apart by offering an industry-leading training program tailored to new entrepreneurs.

Our training program is designed to cover every aspect of business ownership, from operational excellence and high-quality service delivery to effective marketing and financial management. The training is comprehensive, combining in-person workshops, online modules, and hands-on experiences to ensure franchisees are well-equipped to meet their business goals. We incorporate the latest technology, such as virtual reality training, to ensure our franchisees and their staff can serve the customers in their local area.

With nine home services brands, including 360° Painting, The Grout Medic, and ProLift Garage Doors, we understand the value of continuous learning and support. We offer ongoing training opportunities and resources to help franchisees stay ahead of market trends and operational best practices.

Get started to learn more about partnering with Premium Service Brands to launch a business in the home services industry.